Dwestcorp Inc. Main Page
20 Keyword Use Factors
The following components relate to the use of search query terms in determining
the rank of a particular page.
1. Keyword Use in Title Tag - Placing the targeted search term or phrase
in the title tag of the web page's HTML header.
2. Keyword Use in Body Text - Using the targeted search term in the
visible, HTML text of the page.
3. Relationship of Body Text Content to Keywords - Topical relevance of
text on the page compared to targeted keywords.
4. Keyword Use in H1 Tag - Creating an H1 tag with the targeted search
term/phrase.
5.
Keyword Use in Domain Name & Page URL - Including the targeted term/phrase in
the registered domain name, i.e. keyword.com plus target terms in the webpage
URL, i.e. seomoz.org/keyword-phrase.
Page Attributes
The following elements comprise how Google interprets specific data about a
webpage independent of keywords.
6. Link Popularity within the Site's Internal Link Structure - Refers to
the number and importance of internal links pointing to the target page.
7. Quality/Relevance of Links to External Sites/Pages - Do links on the
page point to high quality, topically-related pages?
8. Age of Document - Older pages may be perceived as more authoritative
while newer pages may be more temporarily relevant.
9. Amount of Indexable Text Content - Refers to the literal quantity of
visible HTML text on a page.
10. Quality of the Document Content (as measured algorithmically) -
Assuming search engines can use text, visual or other analysis methods to
determine the validity and value of content, this metric would provide some
level of rating.
Site/Domain Attributes
The factors below contribute to Google's rankings based on the site/domain on
which a page resides.
11. Global Link Popularity of Site - The overall link weight/authority as
measured by links from any and all sites across the web (both link quality and
quantity).
12. Age of Site - Not the date of original registration of the domain,
but rather the launch of indexable content seen by the search engines (note that
this can change if a domain switches ownership).
13. Topical Relevance of Inbound Links to Site - The subject-specific
relationship between the sites/pages linking to the target page and the target
keyword.
14.
Link Popularity of Site in Topical Community - The link weight/authority of the
target website amongst its topical peers in the online world.
15. Rate of New Inbound Links to Site - The frequency and timing of
external sites linking in to the given domain.
Inbound Link Attribute
These pieces affect Google's weighting of links from external websites pointing
to a page and ultimately will assist in the ranking of that page.
16. Anchor Text of Inbound Link.
17. Global Link Popularity of Linking Site.
18. Topical Relationship of Linking Page.
19. Link Popularity of Site in Topical Community - The link
weight/authority of the target website amongst its topical peers in the online
world.
20. Age of Link.
Negative Crawling/Ranking Attributes
There are also some points we should make before you start getting your hands
dirty. With any type of SEO marketing, there are some things that can actually
have a negative impact on your ranking. These following components may
negatively affect a spider's ability to crawl a page or its rankings at Google.
It's now time to get busy! Start prioritizing your tasks, modifying your content and building your internal and external links to meet some of the above guidelines. Keep in mind that improving indexing is mostly a technical task and improving ranking is mostly a business/marketing strategy. What might work now may not work in the future and finally, it takes time. Loads of time. Still, with a bit of trial and error and a good dose of persistence, you can achieve the search engine ranking you're after.